"Beyoncé and her mother, Tina Knowles, have noticed something: The words "House of Deréon" don't mean anything to potential customers. (It sounds made-up and insignificant, but according to Wikipedia, the name Deréon comes from Beyoncé's grandmother Agnèz Deréon, who worked as a seamstress.) "Sasha Fierce," however, resonates with young (possibly misguided) girls who might buy Beyoncé and Tina's clothes. So they're launching a new line for back-to-school called Sasha Fierce, inspired by Beyoncé's stage presence. Tina describes the collection as a reinterpretation of Beyoncé's Thierry Mugler costumes. However, conceptually the collection differs greatly from Sasha Fierce's stage costumes in that the clothes are "subdued" to draw attention to the accessories. " Are you buying it? We aren't!

Love, B*